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Pink Floyd

the endless river
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THE CHALLENGE

To celebrate the launch of Pink Floyd’s final studio album, ‘The Endless River’ in 2014, Parlophone were keen to create a big bold statement and showcase the unique art work on the cover.

THE EXECUTION

To coincide with similar art work installations around the world in Berlin, Paris, Los Angeles, Milan, New York and Sydney we installed a four-sided 8m high billboard on London’s Southbank.

Observation Point, on the Southbank was the ideal iconic London location for the installation, with high footfall passing and provided the perfect backdrop for PR images.

THE OUTCOME

This unusual outdoor media format created huge amounts of PR coverage for the launch and was seen by thousands of Londoners walking past this high footfall location. It appeared in the background of many ITV shows filmed in the ITV Studios, overlooking the Southbank.

The album broke the record for being the most pre-ordered album on Amazon before its release, largely down to the concerted pre-promotion efforts like this.


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