Loading...

Pink Floyd

the endless river
Home / Pink Floyd
 pinkfloyd-bench
 pinkfloyd-wide
 pinkfloyd-install
 pinkfloyd-riggers

THE CHALLENGE

To celebrate the launch of Pink Floyd’s final studio album, ‘The Endless River’ in 2014, Parlophone were keen to create a big bold statement and showcase the unique art work on the cover.

THE EXECUTION

To coincide with similar art work installations around the world in Berlin, Paris, Los Angeles, Milan, New York and Sydney we installed a four-sided 8m high billboard on London’s Southbank.

Observation Point, on the Southbank was the ideal iconic London location for the installation, with high footfall passing and provided the perfect backdrop for PR images.

THE OUTCOME

This unusual outdoor media format created huge amounts of PR coverage for the launch and was seen by thousands of Londoners walking past this high footfall location. It appeared in the background of many ITV shows filmed in the ITV Studios, overlooking the Southbank.

The album broke the record for being the most pre-ordered album on Amazon before its release, largely down to the concerted pre-promotion efforts like this.


LATEST BLOG POSTS

The Future of Automotive Retail
James Hurst | 09, March

The Future of Automotive Retail You may have read our last blog piece which focused on pop-up shops

READ MORE
Pop-up shops and the merging of retail and brand experience.
Editor User | 20, January

In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –

READ MORE
experiences-shape-our-world
Experiences shape our world: New Book Excerpt
Jonathan Schultz | 09, April

A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This

READ MORE
Branded Escalators UK Launch at Westfield Stratford City
Johanna Ambrosius | 25, April

We are really excited to announce the launch of Branded Escalators in partnership with MotionIcon UK – a

READ MORE

 Previous Next 

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close