To celebrate the launch of Pink Floyd’s final studio album, ‘The Endless River’ in 2014, Parlophone were keen to create a big bold statement and showcase the unique art work on the cover.
To coincide with similar art work installations around the world in Berlin, Paris, Los Angeles, Milan, New York and Sydney we installed a four-sided 8m high billboard on London’s Southbank.
Observation Point, on the Southbank was the ideal iconic London location for the installation, with high footfall passing and provided the perfect backdrop for PR images.
This unusual outdoor media format created huge amounts of PR coverage for the launch and was seen by thousands of Londoners walking past this high footfall location. It appeared in the background of many ITV shows filmed in the ITV Studios, overlooking the Southbank.
The album broke the record for being the most pre-ordered album on Amazon before its release, largely down to the concerted pre-promotion efforts like this.
LATEST BLOG POSTS
A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This
We are really excited to announce the launch of Branded Escalators in partnership with MotionIcon UK – a
The rise of the “experience economy” is currently one of the most important global trends in marketing and
At Ambient we believe in bringing brands to life through emotionally charged experiences, that drive sales, awareness and