TBWA Sydney briefed in our NZ team to deliver a superb campaign for Tourism NZ – The NZ Tourism Dronie Campaign!
Tourism NZ wanted to give tourists the opportunity to create for themselves the ultimate holiday memento. By combining the latest technology with the latest craze- Drone +selfie = Dronie! We were tasked with delivering the live activation in NZ – a challenge we couldn’t resist being a part of!
To help them realise their vision to encourage huge numbers of tourists to share NZ’s beauty with their friends all around the world and create NZ Tourism advocates we headed to NZ hotspots with a drone, a GoPro camera and a crack team of brand ambassadors to create inspirational selfies for tourists to share on their social media and email to their friends and family back home. We provided all promotional staff and logistics of this very involved roadshow campaign.
Participants of the NZ Tourism dronie campaign were thrilled to see themselves at the centre of NZ’s stunning scenery. Results were impressive with the vast majority of participants sharing their Dronies with the world.
With approximately 1,200 dronies created and shared the estimated total audience for videos created approached 50,000.
Check out The Telegraph UK explaining the campaign:
Tourism NZ estimated that media coverage of the campaign exposed the message to 34 million people:
“I just wanted to drop you a quick note on the NZDronie activation and say thanks for all your help and providing such amazing staff. It wasn’t an easy 10 days in the snow, but the whole team were brilliant! Super organised, helpful and positive. My Client was really happy with how well the activation went and the results. That truly is a testament to the great team we had. Thanks again.” – Alex Stickler, TBWA
LATEST BLOG POSTS
In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –
A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This
We are really excited to announce the launch of Branded Escalators in partnership with MotionIcon UK – a
The rise of the “experience economy” is currently one of the most important global trends in marketing and