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Mint Melt Influencer Roadshow

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THE CHALLENGE

Engage key influencers during peak COVID-19 restrictions to generate social content to drive awareness and online sales by creating a Mint Melt Influencer Roadshow.

THE EXECUTION

A customised and branded vehicle was used to arrange visits to each influencer to provide them with a personal brand experience.

THE OUTCOME

Dozens of visits scheduled with influencers providing them with a personalised brand experience which, in turn, led to rich social media posts, stories and reels.


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