Engage key influencers during peak COVID-19 restrictions to generate social content to drive awareness and online sales by creating a Mint Melt Influencer Roadshow.
A customised and branded vehicle was used to arrange visits to each influencer to provide them with a personal brand experience.
Dozens of visits scheduled with influencers providing them with a personalised brand experience which, in turn, led to rich social media posts, stories and reels.
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