Loading...

L’Occitane flagship store launch and sampling campaign

Home / L’Occitane flagship store launch and sampling campaign
 27545650_583286812010338_5280527753673526849_n
 IMG_4813
 IMG_0325
 WhatsApp Image 2018-02-03 at 12.39.10
 WhatsApp Image 2018-02-03 at 12.42.19
 05ce5e47-4a7b-4e76-b9b7-e8a999405da4
 WhatsApp Image 2018-02-03 at 12.39.58 (3)
 WhatsApp Image 2018-02-03 at 12.39.55 (1)

THE CHALLENGE

A beauty brand with a global footprint, L’Occitane provides sensorial, natural beauty products infused with ingredients from Provence. Every product has its own unique story and the brand prides itself on providing customers with a holistic beauty service. The new L’Occitane flagship store on Regent Street is a beauty haven, offering customers a unique experience, engaging all senses – a walk-in retreat from the busy hectic streets of Central London.

Ambient was appointed to raise awareness of the new opening and to drive traffic to the store, whilst educating consumers on the unique holistic beauty offering and positioning of the brand.

THE EXECUTION

We created an engaging sampling campaign which was launched with an attention grabbing stunt at Tower of London.

A fully branded, yellow hot air balloon brightened up the morning for London commuters to the stunning backdrop on Tower Hill Terrace, whilst consumers were offered samples of the brands best-selling hand cream along with complimentary rides to the new store in branded London cabs.

Further sampling activities was also taking place in the surrounding area of the store, where consumers were handed samples along with small golden keys. The keys gave consumers the chance to visit the store and discover if they held the ‘magic’ key that would unlock a beauty hamper worth £250.

THE OUTCOME

The stunt and sampling campaign at Tower of London took place over one day and saw over 4,000 samples being distributed to delighted commuters.

The key and product sampling campaign ran during three days with nearly 7,500 keys distributed, with a redemption rate of over 15% of consumer visiting the store to find out if they were the lucky winners of the hamper.


LATEST BLOG POSTS

Branded Escalators UK Launch at Westfield Stratford City
Johanna Ambrosius | 25, April

We are really excited to announce the launch of Branded Escalators – a fantastic new addition to our

READ MORE
Creating lasting memories through Immersive Brand Experiences
Johanna Ambrosius | 21, November

The rise of the “experience economy” is currently one of the most important global trends in marketing and

READ MORE
shopper marketing ugg game
How Experiential Marketing is Bringing brands to life
Johanna Ambrosius | 12, September

At Ambient we believe in bringing brands to life through emotionally charged experiences, that drive sales, awareness and

READ MORE
Hello Bristol!
Johanna Ambrosius | 11, August

This week the opening of our Bristol office was officially announced! This forms part of a long-term expansion

READ MORE

 Previous Next 

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close