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Lancome Eiffel Tower Christmas Tree

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 Lancome Christmas Tree And Pop Up
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 Lancôme Christmas Tree And Pop Up
 Lancome Christmas Tree And Pop Up
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THE CHALLENGE

Lancome were proud sponsors of the famous St Pancras Christmas tree and were looking to create something truly iconic and eyecatching for one of the most prime advertising spaces in the UK running up to Christmas.

THE EXECUTION

Ambient designed and installed an 11m high pink Lancome Christmas tree Eiffel Tower, featuring over 1,400 bottles of La Vie Est Belle perfume. This was accompanied by a bespoke light show running every hour and a pop-up shop offering customised bottles of La Vie Est Belle.

THE OUTCOME

The Eiffel Tower tree was installed for 6 weeks over the Christmas period and provided the perfect backdrop for the official Lancome sponsorship party in the station. The tree created a huge stir on social media and in the press.


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