THE CHALLENGE
Deliver the IWC Big Pilot Roadshow across the UK. Due to COVID-19 travel restrictions, the project was complex involving both European and UK logistics travelling to Germany, Edinburgh, Leeds, Manchester, Birmingham, London and The Netherlands.
THE EXECUTION
The roadshow went live across 5 UK locations (1 week per location) delivering a premium experience to customers and driving direct sales and hosting several VIP events. Dealing with such premium watches also involved tight security and thorough training of our promotional staff.
THE OUTCOME
A very successful roadshow that resulted in impressive direct sales results (figures are confidential), increased awareness for IWC and the Big Pilot range and a range of high-quality content.
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