THE CHALLENGE
To promote the new series of the ITV series Love Island, Ambient were briefed to create a standout OOH special build on a busy beach front location.
THE EXECUTION
Ambient designed and built a custom 48 sheet size billboard with in-built sun cream dispensers on Brighton beach to raise awareness of the programme launch.
THE OUTCOME
The 2-day installation on Brighton Beach on a typically British (not very sunny!) weekend enabled us to engage with over 2,000 fans of the show.
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