Halifax wanted to engage and educate customers about its savings and rewards in a fun and ‘un-bank’ manner, that would boost a feel-good view of the brand while brightening people’s day.
To tie in with the latest Halifax advertising campaign, which features characters from the classic series Thunderbirds, a themed digital game experience was created to engage costumers and encourage conversations with the bank’s representatives.
Ambient created and delivered the bespoke activation which hosted the games on a 80″ built-in screen. The brand activation was toured to six major, national shopping centres and participants were challenged to collect gold coins while avoiding a number of challenges.
Each day the top players were displayed on a central scoreboard and entered into a competition to win an iPad Mini. All players also received a Thunderbirds key ring.
The campaign took place over nine days, visiting six shopping centres across England and Wales.
Nearly 2,700 consumer engaged in the gaming experience with a majority of participants being new customers to Halifax.
LATEST BLOG POSTS
A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This
We are really excited to announce the launch of Branded Escalators – a fantastic new addition to our
The rise of the “experience economy” is currently one of the most important global trends in marketing and
At Ambient we believe in bringing brands to life through emotionally charged experiences, that drive sales, awareness and