THE CHALLENGE
Halifax wanted to engage and educate customers about its savings and rewards in a fun and ‘un-bank’ manner, that would boost a feel-good view of the brand while brightening people’s day.
THE EXECUTION
To tie in with the latest Halifax advertising campaign, which features characters from the classic series Thunderbirds, a themed digital game experience was created to engage costumers and encourage conversations with the bank’s representatives.
Ambient created and delivered the bespoke activation which hosted the games on a 80″ built-in screen. The brand activation was toured to six major, national shopping centres and participants were challenged to collect gold coins while avoiding a number of challenges.
Each day the top players were displayed on a central scoreboard and entered into a competition to win an iPad Mini. All players also received a Thunderbirds key ring.
THE OUTCOME
The campaign took place over nine days, visiting six shopping centres across England and Wales.
Nearly 2,700 consumer engaged in the gaming experience with a majority of participants being new customers to Halifax.

LATEST BLOG POSTS
The Future of Automotive Retail You may have read our last blog piece which focused on pop-up shops
In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –
A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This
We are really excited to announce the launch of Branded Escalators in partnership with MotionIcon UK – a