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DKNY ‘Nectar Love’ Experiential Product Launch

Home / DKNY ‘Nectar Love’ Experiential Product Launch
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THE CHALLENGE

To celebrate and amplify the launch of DKNY’s latest fragrance ‘Nectar Love EDP’, whilst also strengthening its partnership with the Perfume Store, the brand wanted to create an attention-grabbing and engaging way for consumers to experience the fragrance.

Ambient was tasked with managing and delivering a fun activation stand at Meadowhall shopping centre, that would bring to life DKNY as a young, engaging brand and create a buzz around the new fragrance launch by incorporating key elements of the product in the stand design.

THE EXECUTION

Ambient delivered a premium activation, which incorporated a product display and a branded photo booth with props.

Consumers were invited onto the stand by teams of trained Ambient brand ambassadors and offered a sample of the fragrance. They were also encouraged to have their photo taken in front of a bespoke, floral photo wall and given the opportunity to share the image with a branded Snapchat Geo filter.

THE OUTCOME

Nearly 2,500 interactions over the weekend

500 samples distributed

More than 350 people took part in the photo booth experience


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