To celebrate and amplify the launch of DKNY’s latest fragrance ‘Nectar Love EDP’, whilst also strengthening its partnership with the Perfume Store, the brand wanted to create an attention-grabbing and engaging way for consumers to experience the fragrance.
Ambient was tasked with managing and delivering a fun activation stand at Meadowhall shopping centre, that would bring to life DKNY as a young, engaging brand and create a buzz around the new fragrance launch by incorporating key elements of the product in the stand design.
Ambient delivered a premium activation, which incorporated a product display and a branded photo booth with props.
Consumers were invited onto the stand by teams of trained Ambient brand ambassadors and offered a sample of the fragrance. They were also encouraged to have their photo taken in front of a bespoke, floral photo wall and given the opportunity to share the image with a branded Snapchat Geo filter.
Nearly 2,500 interactions over the weekend
500 samples distributed
More than 350 people took part in the photo booth experience
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