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Celebrity Big Brother Roadshow

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THE CHALLENGE

In the run-up to the much-anticipated airing of the Celebrity Big Brother 2018, we were challenged with bringing to life the series’ iconic Big Brother ‘eye’ and the ‘in the eye of the storm’ theme via a series of activations across the UK.

THE EXECUTION

A flashing neon sign emulating the show’s animated ident (with accompanying ‘storm’ effects of smoke and wind) made for an impressive photo opportunity which had many of the stars of previous years getting involved, posting on social and promoting the comp for fans. Fans were invited to post their own pic on twitter and Instagram for a chance to win a VIP experience at a live Celebrity Big Brother eviction.

THE OUTCOME

The roadshow (touring London, Manchester and Leeds) generated a real buzz and excitement for fans in the run-up to the airing of the first show of the series.

Influencers aided the coverage in posting their own photos of their experience of the Celebrity Big Brother eye.


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