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Carex Sampling Billboard

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THE CHALLENGE

During the ‘opening up’ of the UK following lockdown, CAREX were looking to provide sampling support for the CAREX hand sanitiser at their key partner locations and delivering a Carex Sampling Billboard activation at Alton Towers, Blackpool, London and Sealife.

THE EXECUTION

A bespoke 48 sheet sampling billboard was created to house around 4,000 samples. Ambient managed the full experience, including install at the partner locations and staffing and logistics to ensure the board was well stocked and brand messages were communicated well.

THE OUTCOME

Over 10,000 samples were distributed, creating huge amounts of brand awareness in a very crowded hand sanitiser market!


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