THE CHALLENGE
We were commissioned to create an impactful campaign to raise awareness to their new store opening in Redditch while linking to a local charity to gain loyalty from the local community.
THE EXECUTION
At one point Redditch was the world’s leading knitting needle manufacturer with c. 90% of the world’s production. In order to link Redditch’s manufacturing heritage and the new ASDA store, Ambient proposed to Yarn Bomb one of the town’s main squares.
In addition the campaign was linked to a local charity jumper donation.
THE OUTCOME
The success of this campaign was such that it was extended to run for one week when it was initially planned for just one weekend.
The client received a flood of positive comments from the local community in support of the campaign all expressing their surprise and joy at the installation while local press picked up the story.

LATEST BLOG POSTS
We are really excited to announce the launch of Branded Escalators – a fantastic new addition to our
The rise of the “experience economy” is currently one of the most important global trends in marketing and
At Ambient we believe in bringing brands to life through emotionally charged experiences, that drive sales, awareness and
This week the opening of our Bristol office was officially announced! This forms part of a long-term expansion