To create a stand-out installation in London’s busy Canary Wharf to showcase Abundance’s ethical investments message.
By installing a full-size, bright pink shipping container right in front of Canary Wharf tube station it was difficult to not see this stand-out message!
“We knew that in such a competitive communications market we needed a standout idea to cut through and get our ethical investment message across. Our ‘consequences campaign’ achieved that with flying colours, with the standout installation of the shipping container securing all time high web traffic and widespread PR coverage. All in all, the campaign was a win for us on all fronts.” (Matt Reeves, Abundance Marketing Manager)
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