The start of a new year is always a good time to look back at the past 12 months and reflect on what could and could not have been done better. If you’re thinking of doing some experiential marketing this year, why not look back to 2015 to see what other brands have already done to find some inspiration. Here are four of our favourites.
The beer brand unveiled a brand new billboard in Brick Lane in London that simply read ‘Probably the best poster in the world’. It went on to prove that by having a working tap installed on the billboard so people could help themselves to beer. A great idea – even if they did have to have plain clothes security guards on standby to keep an eye on proceedings.
Bates Motel in Austin
Last year’s SXSW saw lots of amazing examples of marketing campaigns, but our particular favourite was A&E’s lifesize replica of the Bates Motel, intended to advertise its TV prequel to Psycho. People could actually stay the night there, taking advantage of maid service and mini bar – with a few surprises thrown in for good measure.
The Economist & insect ice cream
The magazine actually managed to boost its readership by over 10,000 subscriptions by coming up with four different gelato flavours based on edible insects to help promote an editorial feature in the publication. Read our blog post on the campaign here.
The Cake Shop in the Garden
In April last year, an edible garden popped up in Russell Square in London to help promote Carole Matthew’s new book The Cake Shop in the Garden. It featured 250 cake flowers, a wall made out of fruit loaf (with Nutella acting as grout) and garden borders made out of bourbon biscuits.