In a world where consumers are faced with more choice than ever and brands need to stand out from the crowd, Experiential Marketing has, unsurprisingly, quickly become a favourite with
In the increasingly intense battlefield that is consumer marketing, experiential marketing is growing in popularity due to its ability to engage consumers in a memorable way and to build
With great advertising opportunities like the Jubilee celebrations, the Olympic Games and Euro 2012 almost upon us,brands will face
Hats off to Heineken who have out-done themselves with this piece of Guerilla marketing magic. They staged a fake concert which was a mix of classical music and poetry (hell)
We’re all thankful for the long weekend following a few drinks and bbq at the office last friday to celebrate the launch of the new Ambient Media WW site and the
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