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A Lesson In Guerrilla Marketing From BrewDog
admin | 2 March

If you’re searching for a brand to inspire you in your own guerrilla marketing strategies, then look no further than Scottish brewery

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Orangetheory Fitness Launches Controversial Guerrilla Marketing Campaign
admin | 1 March

A fitness brand has been trying to drum up new business with an interesting guerrilla marketing strategy, placing orange-painted bicycles

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Samsung Focuses On Personal Experiences For Customers
admin | 29 February

The new Samsung 837 flagship store in New York is a lesson in good experiential marketing, with customers unable to

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What Will VR Mean For Experiential Marketing?
admin | 29 February

Virtual reality (VR) technology is no longer just the stuff of science fiction films, it’s the here and now, and

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How Experiential Marketing Helped Grey Goose Vodka
admin | 24 February

Innovative experiential marketing has helped Grey Goose drive sales of its luxury vodka brand. The firm activated an award-winning campaign

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Brands Investing In Experiential ‘To Grow By 40%’
admin | 18 February

An increasing number of brands are likely to turn to experiential marketing agencies in London, according to a new Pearlfinders

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Experiential Marketing & The Super Bowl 2016
admin | 8 February

Experiential marketing is one of the best ways of engaging with potential customers, which is why so many brands are

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WaterAid Campaign Uses Innovative Experiential Marketing
admin | 5 February

WaterAid is hoping a new experiential marketing campaign will encourage more people to donate money to clean water projects in

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4 Of The Best 2015 Experiential Marketing Campaigns
admin | 29 January

The start of a new year is always a good time to look back at the past 12 months and

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NYC Rappers Try To Make It Big With Guerrilla Marketing Tactics
admin | 26 January

Hip-hop artists in New York City are hoping to hit the big time with their latest guerrilla marketing strategy to

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Share Your Videos In Fisher-Price Brand Activation!
admin | 25 January

Parents around the world are being encouraged to share videos of their children and some of their happiest, most cherished

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Guerrilla Marketing Strategies From Microsoft
admin | 21 January

To drum up interest in its new five-storey flagship retail shop in New York, Microsoft has been pushing through a

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