Author: Jonathan Schultz
The Economist & Experiential Marketing Campaigns
The Economist is hoping to increase its readership base through its latest experiential marketing campaign. Instead of traditional advertising strategies, the newspaper has started to use stunts, including serving insect-flavoured
Spring Marketing – 4 Top Tips
Whether you’re mulling over disruptive media campaigns or want to engage in a bit of event marketing at this time of year, you need to know what you’re doing so
OnePlus Signs $300k Deal To Feature In House Of Cards
Mobile phone company OnePlus is famous for its experiential marketing campaigns, but its most recent strategy is far more traditional, as the brand has paid to feature in popular TV
Ad Blockers – Every Brand’s Nemesis
These days, it’s very easy for consumers to decide whether or not they want to view ads on their TVs or smartphones. People are increasingly choosing to record their favourite
4 Of The Best Live Brand Experiences
Thinking outside the box when it comes to brand experiences is one of the best ways of bringing in new customers and attracting people who might never have discovered your
Planning Permission & Big Ben Guerrilla Marketing
It’s very tempting for brands to use landmarks like Big Ben’s Elizabeth Tower in their guerrilla marketing strategies – and it’s not hard to see why. If you’re looking to
Thorntons Launches Interactive Chocolate Factory
Keen to take advantage of Easter, when people are guaranteed to be buying lots of chocolate and other goodies, chocolatier Thorntons has turned to experiential marketing and decided to launch