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Author: Jonathan Schultz

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#SaveBHS Guerrilla Marketing Campaign Launched To Save Store

British Home Stores (BHS) has adopted an unusual guerrilla marketing strategy in attempt to avoid going under. Earlier this week, BHS marketing and creative director Tony Holdway launched the #SaveBHS

Even Opera Likes A Bit Of Guerrilla Marketing!

When you think about urban advertising and guerrilla marketing, you tend to think of edgy brands like BrewDog, like games developer Treyarch. Your thoughts probably don’t automatically turn to opera

1,500 To Attend Huge Experiential Marketing Event

Anyone who wants to learn more about experiential marketing and the latest promotional strategies that will help boost brand awareness might be interested in the 2016 Experiential Marketing Summit. The

What Can Rio Learn From London 2012 Olympics’ Experiential Campaigns?

When it came to London 2012, the real gold medal was the chance to tie in a brand experience with the Olympic Games. The Olympics official sponsors programme sees an

Children’s Channels Bring Characters To Life With Experiential Marketing

The way to really interact with children and get them to fall in love with cartoon characters is to bring them to life using experiential marketing techniques. This is the

Is Coachella Oversaturated With Brands?

With the festival season approaching, more brands than ever are aware how great a festival is as a space for experiential marketing. A super-engaged environment and plenty of consumers with

Sony To Launch In-Store Demos Of PlayStation VR

Video game fans who can’t wait to get their hands on the latest technology from Sony, the PlayStation VR, will be able to test out the device through its product

Rude Message On Beer Cans Results In Employee Award

You’d think that if you printed an incredibly rude word anywhere on your company’s products without their knowledge it would be a case of having to convince them not to

Clean Graffiti Marketing – All You Need To Know

Thinking outside the box is essential for brands these days when it comes to marketing and advertising – and these days, low-cost high-impact marketing efforts appear to be the way

The Economist & Experiential Marketing Campaigns

The Economist is hoping to increase its readership base through its latest experiential marketing campaign. Instead of traditional advertising strategies, the newspaper has started to use stunts, including serving insect-flavoured

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