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Author: Jonathan Schultz

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Heineken Pledges To Focus More On Experiential Marketing

World-famous beer brand Heineken has a new slogan to its name – Open Your World. And while it’s catchy enough, the question must be begged – what does it actually mean?

How Pride Has Embraced Experiential Marketing

June has seen Gay Pride events take place around the globe and, this year, more than ever, has seen brands placing experiential marketing at them in support of their gay

Jonathan Schultz In Event Magazine

Our CEO, Jonathan Schultz, has been featured in Event Magazine, talking about experiential marketing campaigns, how best to engage with an audience and what his particular inspirations are – and how

Pop-Up Picnic Experience Launched By Deliveroo

No doubt you’ve all heard of Deliveroo by now, the friendly food delivery service that brings you your favourite treats from all your favourite restaurants. Well, thanks to a new experiential

Traditional Album Releases Ditched In Favour Of Surprise Drops

The music industry is no stranger to guerrilla marketing campaigns, using every alternative tactic possible to gain as much attention to artists or records. And the latest craze that is

4 Of Our Favourite Brand Activations

Seeing what different brands are up to when it comes to marketing and advertising can certainly inspire you in your own brand activations in the future. To help you come

Kopparberg Revives Urban Forest Festival

It’s all about experiential marketing for fruit cider brand Kopparberg at the moment it would seem, with the company revealing it will be starting up its Urban Forest festival once

Boston Street Poetry To Liven Up Commutes

One of the best ways to target your market is to advertise to them while they are travelling to and from work. And those in Boston will have a special

Yarnbomb For Knit In Public Day

If we asked you to think about what kind of forms of guerrilla marketing match your brand identity, you might not, ever, answer us back with the word knitting. However,

#SaveBHS Guerrilla Marketing Campaign Launched To Save Store

British Home Stores (BHS) has adopted an unusual guerrilla marketing strategy in attempt to avoid going under. Earlier this week, BHS marketing and creative director Tony Holdway launched the #SaveBHS

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