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Author: Jonathan Schultz

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5 Urban Advertising Campaigns Gone Wrong

These days, it’s all about thinking laterally with your urban advertising campaigns… and while this is good advice, it’s not as hard as you might think for it all to

4 Movies Using Guerrilla Marketing Tactics

Some filmmakers have huge budgets. Others have to tighten the purse strings a little. When you’re movie-making, expenditure is huge and all too often marketing and advertising of the film

Kenwood Prepares For Launch Of New GBBO

Kenwood is just one of the companies who have been waiting in eager anticipation for the latest series of the Great British Bake Off (GBBO). The food appliance firm has

Pokemon Go Street Signs Installed In Guerrilla Marketing Campaign

A 23-year-old has taken matters into his own hands and, instead of going down the tried and tested method of filling in application forms and sending out his CV, has been

Fentimans Talks Experiential Marketing

The serious buzzword of the moment where advertising is concerned is experiential marketing – if you’re not doing it now, then you almost certainly will be in the very near

Tesco Opens Pop-Up Wine Bar

Tesco is fully embracing its latest experiential marketing campaign, opening a pop-up wine bar in the heart of London to promote its award-winning tipples. The supermarket brand launched its first

Samsung: Experiential Marketing Is The Way Forward

Brands who want publicity need to adopt a programme of experiential marketing and social media, according to Samsung’s promotion boss. Over the years, brand experience and guerrilla marketing have become

Coca-Cola Launches #ThatsGold Campaign For Olympics

Coca-Cola has begun a new experiential marketing campaign, hoping to generate more interest in its beverages ahead of the Olympic Games 2016. Its launch features sports-themed adverts for print and

Ghostbusters Spotted At London Waterloo

Commuters will have been in for a bit of a surprise on their way to work this month (July 11th) as London Waterloo station was taken over by none other

The Marketing Value Of Pokemon GO

Unless you’ve been under a rock over the last couple of days, you’ll probably have heard of Pokemon GO. You may well have even seen people seemingly wandering around aimlessly as

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