Credit Made Clearer
A CREATIVE OOH EXPERIENCE
Enhancing financial literacy through engaging advertisement.
The Challenge
Capital One was on a mission to make taking out credit in the UK clearer. To educate consumers about the potential costs of borrowing and to ensure that individuals considering credit card applications are informed about the potential increased cost of borrowing. This initiative was part of the campaign ‘Credit Made Clearer’ which highlighted the lack of transparency surrounding APR repricing and was part of the broader full-funnel PR strategy, making financial literacy accessible and engaging.
The Execution
The messaging of this campaign was to address the lack of transparency around APR (Annual Percentage Rate) in credit card offerings. Taking the idea of transparency, we created a large transparent credit card installation and displayed it at Victoria Station as part of Capital One’s campaign; Credit Made Clearer. Using innovative transparent billboards in high footfall locations, the campaign aimed to build trust, educate consumers, and drive engagement by promoting Capital One’s “Real Rates” promise.
The Outcome
The OOH activation showcased a giant transparent card at Victoria Station in London, a high-footfall area that ensured maximum visibility. The campaign used simple, direct messages which resonated with consumers. Combining OOH with digital and PR efforts amplified the campaign’s impact. This creative solution addressed a common pain point while fostering trust and engagement with the brand.
