Christmas

A BRAND EXPERIENCE

Bringing the magic of Klarna at Christmas.

The Challenge

With millions passing through Paddington Station in the lead up to Christmas, the station’s annual Christmas Tree Sponsorship provides an incredible opportunity for brands to own this exciting, festive installation. Klarna, looking to dominate this prominent hub for Christmas travel, wanted a traditional tree with a twist.

Our challenge: design and realise a tree with a sprinkling of Klarna magic!

Locations Paddington Station

Duration 5 Weeks

Objective Brand Awareness

A close-up image of the Klarna Christmas Tree at London Paddington train station. The image shows a close-up shot of the tree and it's decorations which include; blush pink large flowers, smaller fuchsia pink glitter roses, pastel blue hydrangeas, pink feathers and other pastel or gold decorations. There is a sign post at the front of the tree that says seasons greetings from Klarna in black writing on a white board.

A front-facing view of a tall Christmas tree at Paddington Station, decorated with pink and pastel ornaments, delicate roses, feathers, and shimmering accents in Klarna’s signature colours. The tree is encircled by a white picket fence, with a golden star crowning the top, creating a festive and elegant holiday display.

The Execution

From the ground up this installation needed to reflect the brand. With several rounds of mood-boarding and sampling of bespoke decorations we settled on this festive piece.

Set with decorations from the Klarna colour palette, roses, feathers and sparkle, the tree was finished with a white picket fence, festive display and a golden star.

A left-side view of a large, beautifully decorated Christmas tree in Paddington Station. The tree is decorated with pink and pastel ornaments, roses, feathers, and sparkling decorations, reflecting Klarna's signature colours. A pastel coloured picket fence surrounds the base, which includes a festive display, and the tree is topped with a golden star.

The Outcome

A beautiful centrepiece for Paddington Station, the Klarna Christmas Tree was a beacon of festive joy.

The Klarna tree was installed in Paddington for 5 weeks over Christmas, providing a little bit of Klarna magic to visitors to the station creating a unique photo opportunity for those getting in the festive spirit!

Weeks

6545985

Passing Footfall

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