Headphones

A CREATIVE OOH EXPERIENCE

"Listening Without Limits" nationwide roadshow.

The Challenge

The launch of the BBC Sounds App, taking the place of the BBC iPlayer Radio App, marked a crucial shift in adoption of streaming services across the UK. Our challenge was to spread the message of the new app by raising awareness and driving app downloads across the length and breadth of the UK.

Demographic Adults

Location 19 x UK Cities

Duration 3 Months

Objective PR and Awareness

Giant BBC Sounds headphones installation with people dancing and listening to music via an iPad, promoting the BBC Sounds App during a nationwide campaign.

The Execution

The BBC Sounds Headphones were designed to create an engaging installation.

Fully working giant headphones supplied the soundtrack for this engaging tour of the country. People could explore the app on an iPad to select a track. Standing between the giant headphones they listened, danced, sang and captured some fun content.

To sweeten the experience and encourage downloads, customers with the new BBC Sounds App on their phones were rewarded with a free pair of BBC Sounds headphones.

Close-up of a person taking a photo on their smartphone of the illuminated giant BBC Sounds headphones installation at night, with a person standing under the headphones in the background.

Person standing between illuminated giant BBC Sounds headphones at night, with a close-up of someone taking a photo of the scene on their smartphone in the foreground.

The Outcome

During the campaign the BBC Sounds Headphones provided the centrepiece to a series of PR activations which received coverage by a number of influencers and publications.

The experience led to nearly 10,000 app downloads.

The headphones were so popular they have continued to be toured to cities and festivals across the country.

6422

Free Headphones

34100

Customers Entertained

9542

App Downloads

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